Acumen Design, Houston, Texas, USA
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| Architecture Firm | Acumen Design |
| People | |
| Address | 2018 West Gray #2 |
| Houston, Texas, 77019 USA | |
| Telephone | (713) 520-6685 |
| Fax | |
| Web Site | |
| AW Directory | ArchitectureWeek Directory Listing |
| Add buildings by this firm |
Contents |
Acumen is a unique creative design and brand innovation company that creates and activates brand-building ideas and solutions that drive tangible business results for marketing-driven clients who desire to establish an unflinching connection with their consumers.
Acumen specializes in activating consumer behavior through Displayed Thinking that is smart, strategic and integrated. Acumen inspires enthusiasm and drives game-changing, tangible results that are tied directly to our client’s key business initiatives.
Acumen offers a wide variety of creative services that can be tailored to any scale program. Branding & Identity Brand-to-Space Marketing & Communications
Think: Branding and Identity
We are unparalleled in starting at the very beginning. But, we don’t just create exceptional new brands. We are also prodigious at refreshing, restoring, renewing and reconnecting existing brands.
We create true Brand Engagement.
We excel at concepting, brainstorming and thinking beyond the expected. We believe all brands, new or enduring, should have promise, power, lots of personality and preference within their target audience.
And, your experience with us is not just about the project, but rather, a shared passion for your brand.
Think: brand identity and naming Think: brandmark and logo development Think: packaging innovation and design Think: print &/or digital collateral design
Think: Brand to Space Design.
“Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.” -Confucius
We bring your brand to life by developing and creating spatial experiences for your audience where your brand touches all of their senses and maximizes their interest, absorption and take-away of your brand message. An experiential encounter fully engages your audience and establishes a deeper connection with everyone who encounters your space.
Our custom, Brand-to-Space designs center on the immersion of your audience and the extension of your message beyond simply presenting and telling. The result is a strong brand influence that garners a consumer loyalty that is far beyond traditional.
Think: holistically Think: environmental experience of the brand Think: signage Think: retail, entertainment, hospitality design
Think: Marketing and Communications
We continue to stretch the imagination and demand innovation. Think traditional marketing and communications and add a few new IDEA’s. We’ll strategize, design and create materials needed to support your brand identity and realize your goals. Whether your brand is emerging or evolving, we ensure that every step we take with you produces an ever more dynamic brand.
IDEA Criteria:
Inspired: Relevant and grounded in strategy with sound rationale and key insights. Distinct: An ‘ownable’ proposition establishing a solid competitive advantage. Effective: Cost-effective with value-added dimensions and favorable metrics. Actionable: Realistic and feasible application to a specific business opportunity.
Think: campaign strategy Think: collateral design Think: product design & development Think: alternative marketing concepts
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Our work is our voice in the creative world.
Here is our voice. Here is our heart.
Here is our thinking on display.
www.acumendesign.com [1]
